ClearCut Comms — Operational Communication Design

Everyone hears the announcement. Not everyone hears the same story.

Standard AI tools can draft a message quickly, but they don’t know what your board is already skeptical about, what your managers need to hear before they can lead their teams through a change, or what your frontline employees are afraid to ask out loud. ClearCut Comms designs communication that accounts for all of it: the right message, for the right audience, before the wrong interpretation creates friction. It goes further, not just faster.

01

Separate what matters from what doesn’t.

Before we write anything, we decide what deserves your attention.
02

Identify the stakes.

We focus on what matters most and the ripple effects it creates.
03

Design the narrative.

Tiered messaging that reaches each audience where they listen. One coherent story.
04

Measure what landed.

Three questions that show clarity and friction.
  • What surprised people?
  • What did they misunderstand?
  • What are they still asking?

This is what you receive

A system that protects your time and prevents confusion across your organization.

  • Sorted priorities: What needs your voice, what your team can handle, what you can ignore. Most executives spend hours on decisions that should already be made.
  • Tiered messaging: The Board hears strategy. Managers hear execution. The floor hears clarity. No one hears what will confuse or destabilize them.
  • Copy-ready language: Not a framework to interpret. Actual sentences you can send.
  • A feedback loop: Three questions that show whether the message landed and where resistance remains.
ClearCut Comms deliverable with an audience key-message map
Executive Summary Signal Triage Audience Map Copy-Ready Messaging Feedback Questions
Cheril Clarke

Cheril Clarke

Twenty years helping executives communicate when clarity matters most.

Featured in Financial Times , Business Insider , and Authority Magazine on AI and executive communication.

Start with one communication moment.

  • Your next board update.
  • Your next all-hands.
  • Your next restructuring.
  • Your next tech rollout.

I’ll design the communication before you press send.

Start a conversation

phenomenalwriting.com/clearcutcomms