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Introduction

People perceive executives who communicate well as trustworthy, honest and capable. Leaders who consistently speak, write and behave authentically gain respect and trust from their teams and peers. They are often admired and respected with ease because of their skill for communicating in a way that resonates with others. This free resource will quickly outline the three communication tools every successful CEO must have to be considered a strong leader.

Contents

A Clear Purpose Statement

Creating a written reminder of why you must communicate effectively will help embed your purpose and keep you on track.

02

The Ability to Have Compassion and Listen with Their Eyes

The best leaders understand how to listen with more than their ears and reap the benefits.

03

A Trusted Communications Advisor

Having a dedicated communications partner can make a world of difference. Learn why.

05

01

A Clear Purpose Statement

Why are you leading your company? What do you want to accomplish for your customers, your employees, your industry and yourself? Writing the answers to these questions (and revisiting them often) is a powerful way to ensure you stay on track with your goals and focus on what matters most. If your goal is to provide your customers with superior products and services that exceed their expectations, treat your employees better than they expect, and develop solid long-term relationships, write that down in your statement and answer why you must do it.

02

The Ability to Have Compassion and Listen with Their Eyes

Read the room while speaking
This one is crucial to gain the respect of your company. If you expect others to follow you and trust you as a leader, you must be compassionate and show it by listening with your eyes. How do you do this? By really understanding your people. Get to know your teams so well you anticipate their questions before they ask them.
Ensure you understand why a topic is important from their perspective, not yours. For example, if you must make a difficult layoff announcement, don’t open your dialogue with facts and figures about why the company has to let people go (your audience is nervous—they won’t care until they know their fate).

Open with a direct and empathetic statement like,

I realize many of you are anxious about your job, and I am deeply sorry about that. This is one of my worst nightmares come to life as a leader, but here’s what I can tell you about what’s happening: Unfortunately, about 5% of the company will be affected, but our goal is to keep this change temporary so that we can bring our team members as soon as possible. In the meantime, we have already initiated a transition assistance program and will not leave those dedicated workers without a financial life jacket to float themselves through this difficult time. For those affected, we are providing…”
Your body language should reflect that you care. If you truly want to treat your employees better than they expect (as stated in tool #1) but must make this speech, your demeanor will show that it hurts you as much as it hurts them. The key is in reading the room and delivering a thoughtful message with solutions right away.

03

A Trusted Communications Advisor

You’re a busy CEO with a mountain of work on your plate. You’re often in meetings from the beginning of the day until the end. Your presence and attention are constantly requested. How can you fulfill your multiplying responsibilities? An elite, dependable and culturally competent executive communications partner to lead your communication efforts can free up your time to focus on your business.
The right partner will do all of the research, work to create impeccable drafts that need little to no edits, and develop the right communication strategy for your company’s next big announcement. Even if you have an in-house communications team, sometimes bringing in a consultant can help reduce their workload and ensure no loss in quality or attention due to an exhausted internal staff.

Conclusion

and Next Step

The tools listed above will ensure you create simple, clear and meaningful communication as a default, not an exception to the rule. These capabilities will help you avoid misunderstandings while creating a culture of authenticity and empathy.
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If you want visionary ideas, innovative communication concepts, and an uncompromising commitment to excellence, then we are for you.