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What Is Thought Leadership Content? A Guide for IT Executives

15-What is Thought Leadership Content? A Guide for IT Executives-1

If you are a chief technology officer (CTO) looking to impact the tech industry, stop scrolling and read this now.

Your career trajectory, wisdom, community involvement and unique life experience are all powerful components that can make you a compelling thought leader. What’s in your head and heart has massive value and the potential to inspire many people if shared in creative and compelling ways. Thought leadership content is designed to showcase your expertise and provide valuable insights that others can learn from. But what does it look like, and how do you create it? This guide will help you understand the basics of thought leadership content so that you can use it to build your reputation and expand your influence in the tech world.

What Is Thought Leadership Content?

Thought leadership content involves sharing expert insights on topics related to your field of expertise. It’s not just about talking about yourself or promoting your products or services—it’s about providing valuable information to help others learn, grow and set new standards of excellence. You might write blog posts or articles, create videos, give speeches or even host webinars on various topics related to technology. These activities all have one goal in common—to establish yourself as an authority in the tech industry by providing insights that people find interesting and useful.

Benefits of Thought Leadership Content

Becoming a trusted voice in the tech industry has many benefits. Not only does it help you build relationships with other executives in your field, but it also helps you reach new audiences and opens up opportunities for future growth. Examples of new prospects that can come from this kind of content marketing include:

  • Speaking opportunities
  • Job opportunities at other organizations or your own company
  • Increased revenue for your company through lead generation
  • Increased sales leads from qualified buyers
  • And more

Thought leadership content allows you to become a go-to source for information on specific IT-related topics, which can increase your credibility and authority in the industry even further.

Creating Thought Leadership Content

Creating thought leadership content requires research, organization and creativity. It takes time, but it’s worth it (and there’s help if you don’t have time). So, where do you start?

First, identify what topics are relevant within your field of expertise, and determine what kind of content would best convey those ideas—a blog post? A video series? An ebook? Once you have identified the type of content you want to create, start researching existing materials on those topics to gain a better understanding of them before creating any materials yourself. Then work on creating compelling content that speaks directly to your intended audience—CTOs looking for valuable insights into their fields, up-and-coming tech talent looking for mentorship or tips to excel, or even customers who need guidance on purchasing certain products or services.

Ways to Create Thought Leadership When You’re Short on Time or Writing Talent

If you have no time to create content or lack the writing skills to do so effectively, there are a few ways you can overcome these challenges and still build your brand as an expert in your field:

  • Partner with an industry influencer/expert to co-write a blog post together and share each other’s audiences and resources. You each will get to share your expertise while reaching new audiences and building credibility by associating yourself with another well-known industry leader.
  • Work with an executive ghostwriter to author your content for you. This isn’t a hands-off approach. It is a partnership to help you find stories from your life and create a strategic thought leadership campaign. A sample campaign could include defining your unique and dynamic narrative and creating an editorial calendar—a calendar that includes content ideas, publication dates and the medium on which your thought leadership pieces will be shared (LinkedIn, Twitter, Forbes magazine, etc.). Editorial calendars keep content creation teams on track and ensure flawless deliveries for clients.

A ghostwriter can help you develop various thought leadership pieces that build your following and influence them in an intriguing, organic way. This includes content from infographics with thoughtful captions to full-length blog posts, videos, audio content and more. An executive ghostwriting agency can help with graphic designs, multimedia editing, etc.

You remain the subject matter expert throughout this process. The ghostwriter helps you polish your point of view, develop creative ways to capture your target audience and consistently produce quality content.

  • Do it yourself. It’s possible if you’re only short on time. If tight schedules are a problem, then you’ll need to cut something keeping you busy that isn’t necessary and fill that time slot with thinking, planning and executing your own thought leadership strategy. If you’d like to write for yourself but need help organizing a plan or other creative aspects, see the previous bullet point.

Thought leadership can also be thought of as a marketing strategy for your personal brand or as a leader representing your company. Either way, this type of content marketing can have a huge impact on your reputation and your career path. By building trust as a subject matter expert in your industry and providing useful insights to help others, you’ll set yourself up for long-term success.

Thought leadership is essential for CTOs who want to impact the tech industry. By creating thoughtful and informative content on relevant topics within their fields of expertise, CTOs can establish themselves as respected voices in the tech world while expanding their reach at the same time. Whether it’s writing articles or hosting webinars, there are many ways for CTOs to participate in thought leadership efforts—all it takes is research, organization and creativity! By following this guide and putting forth consistent effort into creating meaningful thought leadership content over time, CTOs can make their mark on the technology industry while also building relationships with other executives along the way.

If you’d like to learn more about how ghostwriters can help you produce consistent thought leadership, contact us today. We have worked with leaders worldwide and are happy to add you to the list of thought leaders for whom we create phenomenal content!